This little business is like my baby to me. I have raised it, experienced growing pains, watched it succeed, watched it fail, put in lots of work, and despite all the ups and downs, I love it so much. It's where I've been able to rediscover "me" again. To continue fulfilling my creative passion and serving others. This business helps keep away postpartum depression and allows myself the healing time in nature that I need. Like all things that we love in life, it's good to work on it, to keep growing and progressing. I've silently been making goals for this business for years, but I've found I hold myself more accountable when the goals are known. Although 2021 is halfway over, I see so much potential in the remaining months. I decided to publish this post to give myself that extra boost I need to come out of maternity leave with a drive to accomplish them.
1. Reach 50, five star Google Reviews (I'm at 38 right now, so if you haven't had a chance to leave me a review, it would help so much if you could do so)
2. Double my profit from last year
3. Be fully booked at four shoots a month
4. Embrace more open light and shoot earlier in order to have evenings free for family time
5. Shoot more product for businesses
That's what I'm aiming to accomplish by 2022. It may not seem like much, but all of my goals will make it possible to spend more time with my family (and fully fund a Disneyland trip we are planning for January/February of next year.) Because while I love this business of mine, I also love my family and getting to raise my children. I have reached a remarkable point in my business career in that I'm ok if people don't book me. I'm ok if they think I'm too expensive. I would much rather not work and spend time with my family than work for pennies and not see them as much. All of my goals are starting to funnel and filter out all the things that don't matter, while still being able to do what I love. It's such a freeing feeling to finally own the concept that this is my business, I make the rules, I don't answer to anyone, and actually mean it and be ok with it instead of feeling guilty I had to turn someone away. Because as much as I love my job, I don't want to miss out on all of this.